Vaccines Today has launched the second edition of the Communication Challenge targeting university students of medicine, pharmacy, public health as well as communications studies and aimed to promote better communication about the importance and role of vaccines and vaccination throughout different stages of life. Increasing skeptic behaviors, limited information availability, and lack of sustained efforts to actively advocate the importance of vaccination, including in some instances on the part of healthcare workers, is causing shifts in public attitudes, low awareness of disease-associated risks and declining compliance trends across the EU.
The Communication Challenge concept thus aims to engage motivated students to come up with a creative video concept to promote immunisation, enhance awareness and improve acceptance. The first prize is EUR 1,000 and a trip to Brussels for the award ceremony.
The winning entry of last year together with the other submissions are available on YouTube here.