University students across the EU called on to inspire fresh thinking on improving vaccination acceptance

2014 03 03 Written by Vaccines Europe

Vaccines Europe is pleased to announce the launch of the VaccinesToday Communication Challenge 2014, a competition aimed to engage university students from all over the EU to develop a creative video concept on how best to communicate on the importance of vaccination.

Europe is experiencing major outbreaks of vaccine-preventable infectious diseases in several countries, challenging WHO and EU targets for elimination. Diseases once thought nearly eradicated are making their re-appearance in close-by regions, and there are trends of decline in willingness to vaccinate on the part of both general public and healthcare professionals.

Growing hesitancy and eroded confidence in the value of vaccines constitute major underlying factors driving these trends, calling for the need of improving and strengthening communications to enhance awareness, improve acceptance, and promote the importance of vaccination.

This is the call of the VaccinesToday Communication Challenge, which celebrates its third edition this year. The competition particularly targets medical graduates, however entries from students of other disciplines, such as communications and media,

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are welcome. The goal is to encourage innovative and fresh thinking on how perception of vaccines and

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vaccination can be improved. Ideas implemented by the winners and participants in previous editions are available on the VaccinesToday facebook page.

For all information on this year’s competition and how to submit a video, click here.

About VaccinesToday. VaccinesToday is an online platform for discussing vaccines and vaccination sponsored by Vaccines Europe. The portal strives to provide an interactive forum for debate as well as serving as a source of reliable information produced by an editor in consultation with an editorial board. For more information, please visit this link.